How I got here
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Before we talk
Most enterprise software
Long forms, hidden menus and a dozen tabs. This is where most of my projects start, and honestly it's my favorite part.
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2017
Sales first
I sold Weider supplements, the brand of Joe Weider, the father of modern bodybuilding. Years of talking to customers taught me how they shop and what annoys them.
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+60%
The first redesign
Our old store was never designed for phones, so in 2021 I designed and built a new one. Online sales went up 60%.
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2022
From betting to banks
Casino and sports betting platforms at FCSD Sofia, then fintech at Wiser Technology with two of Bulgaria's major banks.
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Every meeting
A little funnier
Open communication and a lot of humor. I'll take any chance to make the room laugh, even in company presentations.
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Today
AI joins the team
A compliance platform with integrated AI agents, our design system, and hands-on AI workshops for the team.









